Digital Signage becomes more and more popular as new communication medium. Compared to the traditional media, DSA (Digital Signage Advertising) is considered by the customers as:
> A more unique media
> Interesting
> Entertaining
> Less annoying

Advantages for the Advertiser

According to a global research, 44% of the audience paid some or a lot of attention to digital signage advertising, which places this medium ahead of traditional billboards, the internet and mobile phones, magazines, radio and newspapers.

Advantages for the Consumer

> It captures the customer’s interest immediately
> DS draws the attention directly to the core-information: eg. the Promotion
> It easily conveys a message or multiple messages to the customer
> In some locations, it decreases the perceived waiting time

Advantages for the Retailer

There is a significant operational efficiency delivered by digital signage. Gone forever are the days of printing up new signs and posters and getting employees to distribute them to the proper locations (and dispose of the old ones).

Decrease daily/seasonal wastage costs:
> Via “just in time” product promotions

Decrease costs of Point of Sales material:
> Less paper work
> Less Copywork, Copy consumables
> Less Storage, Transport
> Less Waste

Decrease logistic costs:
> Less Marketing/Promotional material distribution
> Less human resources
 
Price and Information are very flexible
> By screen, by part of screen, by duration, by time of day
> Possibility to add an “educational” part to the campaigns
> Possibility to personalize national campaigns according to a region, a language, a population,…